Culture and Values

Mission

To make it easy to do business anywhere

Vision

We aspire to be a good company that will last for 102 years. We envision that our 

customers will meet, work and live at Alibaba.

Values

Customers first, employees second, shareholders third

Trust makes everything simple

Change is the only constant

Today's best performance is tomorrow's baseline

If not now, when? If not me, who?

Live seriously, work happily